Jocale is a mulit-concept fashion jewelry store. In order to merchandise four brands effectively, without visual clutter, the store design had to be carefully considered. It had to be attention grabbing yet not compete with the individual brand aesthetics. In order to acheive this, we opted for high quality, contemporary stone and lighting techniques. Classic, enduring materials and quality lighting never go out of style and compliment almost anything.
Winning proposal for Midfield Satellite Concourse, LAX